The messages of the 78 cards and their limitlessly complex inter-related narratives (informed by randomness, the source of synchronicity) can help everyone understand their lives.
A Little Sample Reading for Everyone!
The World Upside-Down: The Case for Reading Reversals
These multiple possible interpretations offered by reversals simply enrich and deepen the vocabulary of card meanings that you can use to construct a coherent narrative for the querent. I read reversals because I feel they give greater depth, nuance, and clarity to the reading.
The Tarot Skill of “Confabulation”
Our intuitive knowledge, whether it comes from latent thoughts, unconscious mental machinations, or even the psychic realm, needs an outlet through which it can come to be known. Confabulating a narrative with the cards that appear allows a reader to do just that.
Jesse's Journey: Reading the Tarot, Living the Life 